Skincare Product Positioning & Skin Concerns

Define the Consumer Need, Performance Direction and Formula Brief Before Development Begins

back
  • Skin Treatments
  • Nourishment
  • Brightening
  • Restoration
  • Aesthetic Aftercare
  • Purification
  • Ingredients Options
items
0
  • Skin Treatments
  • Nourishment
  • Brightening
  • Restoration
  • Aesthetic Aftercare
  • Purification
  • Ingredients Options

Define What Your Skincare Product Needs to Deliver

From hydration and barrier support to brightening, oil balance, sensitive-skin care and cleansing, Shero helps translate target skincare concerns into clear development directions for formulation, packaging and testing.

Skincare development begins before the first laboratory sample. Target consumer, skin concern, product format, texture, desired performance, ingredient direction, claims and target market all influence how a skincare formula should be developed.

Shero helps brands organise these requirements into a clear product brief before formulation begins, creating a stronger connection between product positioning, R&D, packaging and final manufacturing.

HYDRATION & BARRIER SUPPORT

Hydration concepts can be developed around different levels of moisture, richness, absorption and skin feel depending on the target consumer and product format.

Formula directions may include humectant systems, emollients, ceramides and other suitable moisturising or barrier-supporting ingredients according to the desired product positioning.

Develop Around Moisture, Comfort and Barrier Support

Possible product formats include:

Essence & Serum
Toner
Cream & Lotion
Face Mist
Sheet Mask
Hydrogel Mask
Lip Care

Ingredient selection, concentration and final claims are evaluated as part of the complete formulation.

Hydration Type

/ Maintain optimal moisture levels. /
Hydrating products replenish the skin's moisture levels, preventing dryness and flakiness. They often contain humectants that draw moisture into the skin.

Common Ingredients: Hyaluronic Acid, Glycerin, Aloe Vera, Ceramides

Oil Control Type

/ Balance Oil Production for Clearer Skin. /
Oil control products help to regulate sebum production and minimize the appearance of oily skin. They often contain ingredients that absorb oil and mattify the skin.

Common Ingredients: Salicylic Acid, Benzoyl Peroxide, Kaolin Clay, Zinc Oxide

Sensitive Care Type

/ Relief for sensitive skin. /
Sensitive products are formulated to soothe and protect sensitive skin, minimizing the risk of irritation and redness. They often contain gentle, non-irritating ingredients.

Common Ingredients: Aloe Vera, Chamomile, Hyaluronic Acid, Ceramides, Colloidal Oatmeal, Green Tea Extract

Find out more

learn more
Gel Mask
Gel type
learn more
Color Clay Mask
Clay type
learn more
Cream Mask
Cream Type
learn more
Peel Off Clay Mask
Clay type

OIL BALANCE & CLARIFYING

Products for oily or combination skin can be developed around lightweight sensory, reduced greasy feel, cleansing, mattifying or clarifying directions.

Formula strategy may consider texture, oil-phase composition, absorbent materials, selected skincare ingredients and exfoliation systems according to the product type and target market.

Lightweight Skincare for Oily and Combination Skin

Possible concepts include:

Lightweight Serum
Oil-Control Lotion
Clay Mask
Gel Mask
Clarifying Toner
Cleansing Products

Ingredients and claims associated with acne treatment or other drug functions require separate target-market regulatory evaluation

Whitening and Brightening Type

/ A Brighter, More Even Complexion. /
Brightening products work to lighten dark spots, even out skin tone, and improve overall skin radiance. They often contain ingredients that inhibit melanin production.

Common Ingredients: Vitamin C, Niacinamidel Kojic Acid, Arbutin, Licorice Extract

We provide more...

learn more
Essence & Serum
Treatments
learn more
Lip Balm
Moisturizers
learn more
Toner
Moisturizers
learn more
Face Oil
Treatments
learn more
Cream and Lotion
Moisturizers
learn more
Ampoule
Treatments
learn more
Moisturizing Stick
Moisturizers
learn more
Lip Scrub
Treatments
learn more
Eyelash & Brow Serum
Treatments
learn more
Colour-Changing Lip Balm
Moisturizers

SENSITIVE SKIN & SOOTHING

Sensitive-skin concepts can be developed with particular attention to ingredient selection, fragrance direction, sensory profile and the intended level of product simplicity.

Depending on the brief, development may focus on moisturising, soothing, barrier-supporting or low-sensory-burden formula directions.

Develop with Simplicity, Comfort and Skin Tolerance in Mind

Sensitive-skin concepts can be developed with particular attention to ingredient selection, fragrance direction, sensory profile and the intended level of product simplicity.

Depending on the brief, development may focus on moisturising, soothing, barrier-supporting or low-sensory-burden formula directions.

Possible development requirements may include:

Fragrance-Free Direction
Simplified Ingredient Strategy
Soothing Ingredient Direction
Barrier-Supporting Formula Concepts
Sensitive-Skin Testing Requirements

Suitability for sensitive-skin positioning should be evaluated through the final formula, safety assessment and applicable testing rather than assumed from individual ingredients alone.

Repairing Type

/ Your solution to damaged skin. /
Repairing products focus on healing damaged skin, such as sunburns, acne scars, or eczema. They often contain ingredients that stimulate cell turnover and collagen production.

Common Ingredients: Peptides, Hyaluronic Acid, Ceramides, Vitamin C, Retinol Plant extracts like Aloe Vera and Chamomile

Anti-Aging Type

/ Restore and rejuvenate with ease. /
Anti-aging products target signs of aging, such as wrinkles, fine lines, and loss of firmness. They often contain ingredients that stimulate collagen production and protect against environmental damage.

Common Ingredients: Retinol, Peptides, Hyaluronic Acid, Vitamin C, Antioxidants

What we offer...

learn more
Y Shaped Vulva Mask
Other Materials
learn more
Eye Mask
Hydro gel
learn more
Multi-zone Treatment Mask
Other Materials
learn more
Invisible Cloth Neck Sheet Mask
Other Materials
learn more
Heart Shaped Butt Mask
Other Materials
learn more
Color Clay Sheet Mask
Other Materials
learn more
Snow Hydro Sheet Mask
Other Materials
learn more
Hydro firming eye patches
Other Materials
learn more
Hydro Plus Tencel Invisible Sheet Mask
Other Materials
learn more
Facial Mask
Reinforced Cotton

BRIGHTENING & TONE EVENNESS

Brightening concepts can be developed around radiance, dullness and the appearance of uneven skin tone or dark spots.

Formula development considers the target market, selected ingredients, concentration, texture, stability and the level of claim substantiation required for the final product.

Develop for Radiance and More Even-Looking Skin

Possible formats include:

Essence & Serum
Ampoule
Toner
Cream & Lotion
Facial Masks

Specific whitening, pigmentation or melanin-related claims require market-specific regulatory and claims review.
/ Pure, Safe, and Effective /
Designed specifically for post-aesthetic treatment recovery, our skincare solutions prioritise skin health with a formula that is both gentle and highly effective.
✔ Free from fragrances – Eliminates unnecessary irritants to ensure maximum skin compatibility.
✔ Free from alcohol – Prevents dryness and maintains optimal hydration levels.
✔ Free from potential allergens – Minimises the risk of sensitivity and irritation.
With a focus on purity and efficacy, our products soothe, repair, and deeply hydrate the skin without compromising its delicate balance.
Potent Repair Ingredients
We harness the power of clinically proven ingredients to accelerate skin recovery. Our formulations feature:

• Centella Asiatica (Cica) – Promotes wound healing, reduces inflammation, and strengthens the skin barrier.
• Panthenol (Pro-Vitamin B5) – Deeply hydrates, soothes irritation, and enhances skin elasticity.
• Hyaluronic Acid – Locks in moisture, keeping the skin plump and well-hydrated.
• Ceramides – Strengthen the skin’s natural protective barrier and prevent moisture loss.
• Allantoin – Calms sensitivity, promotes cell regeneration, and improves overall skin texture.
• Yeast Extract – Rich in amino acids, peptides, and antioxidants, it supports skin repair, enhances elasticity, and reinforces the skin barrier.
Dermatologically Certified for Safety
Our formulations undergo rigorous Dermatest® certification, ensuring they meet the highest dermatological standards. Clinically tested and dermatologist-approved, our repair solutions provide the ultimate post-treatment care, offering fast-absorbing, non-comedogenic, and highly compatible formulations for even the most sensitive skin.

learn more
Physical Sunscreen
Healing Care
learn more
Ultra Toner
Healing Care
learn more
Surgi Lotion and Cream
Healing Care
learn more
Care Essence & Serum
Healing Care
learn more
Heal Ampoule
Healing Care

Purification

Deep Cleansing for a Refined Complexion.

Exfoliating Type

/ Reveal Smoother Skin. /
Exfoliating products remove dead skin cells, revealing smoother, brighter skin. They can be physical or chemical exfoliants.

Common Ingredients: Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), Enzymes, Physical exfoliants like sugar and salt

Cleansing Type

/ Remove Impurities and Makeup. /
Cleansing products remove dirt, oil, and makeup from the skin. They can be oil-based, water-based, or a combination of both.

Common Ingredients: Surfactants, Botanical Extracts, Humectants

Find out more

learn more
Cream Cleanser
Cleansers
learn more
Gel Cleanser
Cleansers
learn more
Oil Cleanser
Cleansers
learn more
Cleansing Balm
Cleansers
learn more
Micellar Water
Cleansers
learn more
Exfoliator
Cleansers
learn more
Eye and Lip Make-Up Remover
Cleansers
learn more
Body Scrub
Cleansers
learn more
Daily Exfoliating Cleanser
Cleansers
learn more
Powder Cleanser
Cleansers

INGREDIENT & CLAIM DIRECTION

Ingredient selection should not be treated as simply adding one ingredient to create one function.

A finished skincare formula needs to balance ingredient concentration, compatibility, stability, preservation, texture, sensory performance, packaging and regulatory requirements.

/ Ingredients Are Part of the Formula System. /

Tell our R&D team about:

Preferred Ingredients
Ingredients to Avoid
Target Skin Concern
Desired Product Claims
Texture & Sensory Direction
Vegan-Compatible Requirements
Fragrance Requirements
Retailer Ingredient Policies
Target Market

Our team can then evaluate suitable formulation approaches for the complete product.

/Choose the ingredients you want for your products/

Our extensive ingredient library and advanced formulation capabilities enable us to create customised skincare products that align with your brand's vision. We offer a wide variety of ingredients, from natural botanicals to advanced peptides, ensuring we can meet any demand for your product line. Whether you have specific ingredient requirements or a unique product concept, we are committed to delivering exceptional results for your skincare products.

Design & Branding

From brand identity and packaging graphics to labels, materials and finishing, Shero translates skincare concepts into packaging designed for production.

Get in touch

If you also have a dream, we are looking forward to get from you.

Start a new adventure

Formula Development

Start Your Skincare Line with Shero's Professional Team.

Cookies

Shero uses cookies to personalise content and offer you a tailored experience. You can manage your preferences and learn more by clicking on "Cookie seetings" and at any time in the Privacy policy.

Close
Agree

Please Select Language

According to your reading habit.

ENGLISH
繁體中文