Male grooming/Shero Cosmetics

Men's grooming

Jun 10, 2021 Beauty Trend

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First impression - Appearance

People nowadays care more and more about their style and appearance since the outward look could represent one person. The pursuit of beauty isn't exclusive for women anymore. Men's grooming has become more and more demanded. There is no shame involved. Being a man with a high-level radiation glow is something you should be proud of.

Male Grooming Market

The market size of male grooming is growing fast. It was valued at USD 47.5 billion in 2019 and is estimated to be worth about USD 81.2 billion by 2024. Male grooming products include skincare products, hair products, hygiene products, etc. You might think, when it comes to skincare, why can't men and women use the same products? Well, good question! Because men and women are looking for different effects after the skincare treatments.

What are men looking for?

Take facial cleansing, for example; while women are looking for cleansers which can remove the dirt and makeup gently and keep the moisture in the skin, most men are looking for facial cleansers which remove the dirt deeply and leave a super fresh feeling after cleansing. While women enjoy the long skincare process just like a daily spiritual trip, men prefer to make their daily skincare routine quick and simple. Different needs create different products. This is why more and more brands start men's grooming lines or even create a brand only for men. Contact us!

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