Natural Beauty Trend
Natural ingredients, natural beauty products have hit the world and become a beauty trend. You might have heard that brands claim to have added natural ingredients into their products, but is that really NATURAL?
Let me tell you a secret, the cosmetic products out there could be normally divided into three kinds: conventional cosmetic products, natural cosmetic products without certification, and cosmetic products with natural products certification.
Almost 80% of the beauty products out there are in the conventional category. Usually, they are added with one or more natural ingredients but mix with chemical substances. And natural beauty products are composed of natural ingredients like plants, minerals, or water. But without certification, how could we know if the brand tell the truth or not? In this case, consumers tend to buy products with third-party certification.
Let me tell you a secret, the cosmetic products out there could be normally divided into three kinds: conventional cosmetic products, natural cosmetic products without certification, and cosmetic products with natural products certification.
Almost 80% of the beauty products out there are in the conventional category. Usually, they are added with one or more natural ingredients but mix with chemical substances. And natural beauty products are composed of natural ingredients like plants, minerals, or water. But without certification, how could we know if the brand tell the truth or not? In this case, consumers tend to buy products with third-party certification.